Case Study

Case Study

Crafting a Customized Neon Sign for Influencer Shannon

an influencer, approached us with the idea of a customized neon sign that encapsulates her essence, we were thrilled. The request was...

The Customer

In the world of influencers, personal branding is everything. When Shannon, an influencer, approached us with the idea of a customized neon sign that encapsulates her essence, we were thrilled. The request was simple: a neon sign with the words “Hey there, I am Shannon” in her signature color, green.

The Design

The Challenge: Finding the Perfect Font
While our collaboration with Shannon was smooth, the only thing she was uncertain about is the design, especially the font. With hundreds of fonts in our arsenal, the challenge was to narrow down the options that would resonate with Shannon’s style and brand.

Our Solution: Tailored Font Recommendations
We delved deep into her content, analyzing the aesthetics of her posts and the overall vibe of her brand. Based on our research, we presented Shannon with a selection of fonts, each accompanied by a mock-up of how the neon sign would look. This visual aid helped Shannon envision the final product, making the decision-making process easier.

Customer Approval

 Shannon finally settled on a font that was modern yet timeless, reflecting her approachable and evergreen content. The neon sign, glowing in her representative green, became an instant hit. Positioned strategically in her studio, it added a personal touch to her videos, making her content even more relatable.

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