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It's all too common for us that a bold, resplendent sign catches our attention walking down a street and before we know it, we are there for a bite or drink. That speaks to the power of neon signs in a visually saturated world where impressions can be a make-or-break factor in business success.
According to a study, an eye-catching business sign can draw 50% of new customers for a business which makes neon signs a compelling choice for small businesses who want to make a difference.
But what types of businesses benefit most from neon signs? Let’s explore how neon can transform different industries and help businesses thrive.
Types of Businesses That Benefit from Neon Signs
Retail business
If you own a fashion boutique, gift shop, or bookstore, foot traffic matters to you more than anything. Adding a bold, vibrant neon sign to your window display can make a world of difference to your ability to attract customers, amp up sales, and make your offerings stand out.
A neon SALE or 50% off sign can leave customers spell-bonded and bring them in droves. Moreover, this is an instant clickbait for Instagram that can give you all the fanfare you need for your store.
Bars and Restaurants
The hospitality industry thrives on vibes and a neon sign can help do that in an impactful way. There’s a reason why neon signs have come to be synonymous with nightlife. Whether it's a glowing martini glass, a custom design featuring cocktails, or creative slogans like “Eat, Drink, Repeat” signs, neon signs set just the right tone and mood that give a distinct character to any restaurant or bar.
Outdoor neon signs have the remarkable ability to convince customers that a welcoming ambiance awaits them inside while giving you plenty of options for Instagram-worthy photo ops for free social media marketing.
Beauty Salons
Beauty they say lies in the details and this is certainly the case when you add a sleek, modern neon sign to your salon. A neon sign whether in the form of a glowing logo, a chic font, or a playful message like “Good Hair Day Ahead” tremendously boosts the aesthetics of your salon.
It lends it a stylish yet welcoming vibe while highlighting your services in a way that maximizes your appeal to clients. A visually stimulating decor gives a contemporary feel to your salon as well as a competitive edge to your salon.
Small Offices
At first glance, it may appear that a neon sign is just meant for storefronts but they can be just as functional in a professional space. A custom neon design featuring your company’s mission statement in a glowing neon sign, a logo right in the reception area, or a catchy tagline confers your workspace with a distinct brand personality. With a neon sign, your office acquires a unique flair that makes a lasting impression on your staff and clients alike.
Benefits of Neon Signs for Small Businesses
1. Attracting Customers
Glowing bright and emitting a playful dance of colors, neon signs serve as ultimate visual magnets. The fact that they are hard to ignore makes them all the more appealing in urban areas bustling with crowds or dense traffic.
A quirky open sign at the entrance or a neon bar sign illuminating an evening street is a sure-shot way to grab the attention of passersby even from across the street, make them stop in their tracks, and turn to your door to explore what you have to offer.
2. Brand Recognition
Having a brand identity is more crucial than ever especially if you are a small business striving to carve a niche in an intensely competitive market. Visuals have the power to engage people unlike anything and therefore a custom neon business sign can work wonders to elevate your brand.
A well-designed neon sign featuring a logo or perhaps a catchy slogan is not just a fancy embellishment for decor but can seamlessly blend in with your business’s identity and even reinforce it. By adding a sophisticated touch to your business, a neon sign makes your brand instantly recognizable to your potential customers and clients.
3. 24/7 Advertising
That you need solid advertising for your business is a foregone conclusion. The best part about custom neon signs is that they work as a 24/7 advertising tool to ensure your business is at the front and center of your audience’s mind.
For a business in a high-traffic area, visibility is key to attracting and retaining customers and that’s where an outdoor neon sign comes into play. It's like you are investing in a continuous promotion strategy for your business whether it's daylight hours or at night. The enduring glow of a neon sign ensures your business will continue to shine long after business hours.
Looking to get inspired with ideas for neon business signs? Browse our collection of incredible custom neon designs to spruce up your restaurant, bar, or store.
4. Cost-Effective Marketing
What makes neon signs such a suave marketing tactic is the fact that they are low maintenance. Traditional marketing requires constant funds but this is not the case with neon signs that pay for themselves over time. As LED Neon technology continues to advance rapidly, LED neon signs have become more efficient and long-lasting than ever.
Simply put, you pay the upfront cost once and a custom Neo sign will deliver you for years to come. To top it off, an LED neon light consumes much less power than traditional neon lights which means less stress on your budget.
Neon Sign Case Studies: Success Stories
The real value of Neon signs beyond much deeper than the dazzling glow they present on the outside. That neon lights are making a transformative impact on small businesses is self-evident from real-life examples as given below.
1. Revitalizing a Tacos Restaurant
In this case, a local Taco restaurant found itself caught up in an intensely competitive food court. By incorporating a custom neon sign by Lamomo featuring “Tacos & Chill ” the restaurant experienced a massive turnaround that it hadn’t seen for years.
The restaurant was finally able to stand out thanks to the vibrant colors and playful text of the neon sign, eventually winning over customers for its fine food and ambiance. The results spoke for themselves - higher foot traffic, positive customer reviews, and Instagram-worthy posts.
2. Boosting Visibility at a Cinema Entrance
Cinemas are all about visual appeal and Lamomo’s custom acrylic neon sign managed to add that dramatic twist to its entrance. The sleek, glowing sign transformed a previously bland cinema into a vibrant hub for entertainment by giving it an overall fresh brand image.
The acrylic business sign turned out to be a game-changer that overhauled the whole vibe of the cinema and gave what it desperately needed- a surge in walk-ins by ardent movie-goers and ultimately greater profits.
3. Elegant branding for Stablios
Stablios was gearing up for an upcoming, high-profile event and consulted Lamomo for a custom logo neon sign. We delivered to Stablio’s expectations by giving them a sleek memorable sign that exuded the right balance of visibility and sophistication.
Our custom logo sign elevated the brand presence of Stablio to a remarkable degree and resonated with the audience remarkably. No wonder, it became the centerpiece of the event, got people talking, and turned the event into a resounding success.
Choosing the Right Neon Sign for Your Business
At the heart of a neon sign that doesn’t fail to impress lies a robust design that comprises the following factors:
Color
Pick a color scheme that goes well with your brand’s messaging. Warm tones like red and orange can make you appear more inviting while bright hues like red, blue, or yellow will turn heads. Alternatively, pastel tones help create a relaxed aura.
Message
The perfect message is not overdone but short and sweet or fun and playful. Phrases like "Welcome," and "Open," work like miracles in any customer-centric business. For a wine bar, taglines like Wine Not?, Sip, Savor, Repeat, or Bottoms up are a sure hit as neon bar signs while slogans like Beauty, Redefined, Sparkle and Shine, or “Stay Glowing” work well as outdoor neon signs for salons.
Size
The sign should be a perfect fit for the space you have. For outdoors, you can go for a larger window-facing sign while a compact sign will be ideal to boost the ambiance of your interiors.
Image
Add a personal touch to the sign by incorporating a visually striking logo, icon, or themed illustration to reinforce your brand identity.
Conclusion
Needless to say, neon business signs are much more than just glowing lights. They function as a potent branding tool to catapult your business into the spotlight and create unforgettable experiences for your customers. To sum up, they are a stylish and cost-effective option for small businesses to add that wow factor to their business and make their presence felt.
If you are looking to create quality, customizable outdoor neon signs, Lamomos’s easy-to-use online tools are a great way to bring your vision to life. So what are you waiting for? Design Custom Neon Signs with Lamomoneon and let your business shine brighter in every sense of the word.
